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Fitness Loops

Fitness Loops

Women's Health asked me to undertake the redesign of their existing set for their workout videos. The prior approach involved an extensive endeavor where in the entire set was uniformly painted in a single color. In a bid to streamline the process and reduce both time and costs, I introduced the concept of utilizing innovative lighting techniques to infuse vibrant hues into the set's ambiance. This approach enabled us to efficiently capture multiple fitness loops within a single day, presenting a versatile array of color options for each production.

Role: Art Director, Set Designer