Thirst Trap

In my role for ELLE's video series 'Thirst Trap,' I took charge of crafting the set's branding and visual identity. We wanted to embrace that cool bar vibe, so I designed a logo tailored specifically for the series. Then, to really make it pop, we had the logo turned into a custom neon sign that's now a striking centerpiece on the set.

In addition, I made sure to weave that logo into some branded cue cards we use during the series to keep everything on point. I was also responsible for designing and animating the entire graphics package for the series. To keep it all in sync, we went with a vibrant pink for the graphics, and I added a subtle light flickering effect in the animation to mirror the neon sign on set.

Role: Art Director, Designer, Animator