Graphic Design and Packaging

I was tasked with doing the graphic design for the holiday packaging for a special-edition variety pack featuring a Kin-branded keepsake glass and artisanal salt for creating mocktails at home. After exploring multiple color directions, we selected a rich burgundy and soft pink palette to evoke an elevated, festive feel. Custom plaid and wreath illustrations were developed to subtly reference traditional holiday motifs. A peekaboo window was incorporated on the front panel to showcase the salt, inspired by the concept of a snow globe, further reinforcing the seasonal narrative. This graphic design direction was carried through all social and digital marketing assets to ensure a cohesive and recognizable campaign across touchpoints.